This is an AI translated post.
The Charm of CU Jajangmyeon, Spreading Faster Than Korean Dramas! What is the Response from Locals in Mongolia?
- Writing language: Korean
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Base country: All countries
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Summarized by durumis AI
- CU convenience stores have entered the Mongolian market and introduced Korean jajangmyeon, which has become popular locally, selling over 80,000 units in just three months.
- CU plans to introduce a wider variety of Korean dishes in the future, driven by the increasing interest of Mongolian consumers in Korean food.
- Korean jajangmyeon is gaining immense popularity in the Mongolian market, driven by the growing interest in Korean culture and the desire for delicious food.
Jajangmyeon, a Korean-style noodle dish, has gained popularity in Mongolia, serving its original flavor without any localization.
Promotional material for products sold at CU Mongolia (Source: BGF Retail)
CU, a convenience store chain operated by BGF Retail, launched jajangmyeon, ramen, and carbonara pasta in Mongolia last December under the concept of world noodle cuisine.
Jajangmyeon, in particular, sold over 80,000 units in just three months after its launch, capturing the taste buds of local consumers.
This translates to an average of over 1,700 units sold per day.
The success is attributed to the fact that the original flavors of Korean, Japanese, and Italian cuisines were implemented, considering the lack of diverse food culture in Mongolia.
A CU official said, "Mongolian consumers are showing increasing interest in Korean food through Korean dramas and K-pop." They added, "We plan to continue introducing various Korean dishes to capture the taste buds of local consumers."
The popularity of Korean jajangmyeon in Mongolia reflects the growing interest in Korean culture and the desire for delicious food.
CU is expected to expand its market share by introducing more Korean dishes to Mongolia in the future.
Curious about Korean Jajangmyeon?
Netflixreleased a documentary Jajangmyeon Rhapsody, which I recommend.
