Dubai chocolate is a dessert that combines chocolate, pistachio, and kataifi, gaining significant popularity on SNS.
Limitedly sold in Dubai, it has become a trend to make it at home, leading to a kataifi shortage in Korea, highlighting its immense popularity.
Korea is known for its openness to new foods and high curiosity, leading to rapid trend diffusion. Popular Korean dishes often gain international recognition.
Fix Dessert Chocolatier Instagram
The Sweetness of Chocolate, the Nuttiness of Pistachio, and the Crispiness of Kataifi: Dubai Chocolate
Donuts, salt bread, crumpets, and tangghulu's popularity has somewhat waned, and this dessert has recently gained fame through SNS.
It is characterized by a pistachio spread and 'angel hair,' also known as kadaif (Kadaif), inside a chocolate coating.
A product of Fix Dessert Chocolatier, a chocolate company located in Dubai, United Arab Emirates
Characterized by a chocolate exterior that looks like scattered paint and the inclusion of fillings.
65 dirhams per piece (approximately 24,000 won) Only available for online orders locally.
Despite the relatively high price, it's incredibly popular, selling out within 1-2 minutes with limited quantities available every afternoon at 5 PM locally.
Since they don't ship outside of Dubai, a trend has emerged where people make their own chocolate with kadaif and pistachio and film themselves eating it.
Currently, all products sold in Korea are based on the local recipe.
As a result, there's a shortage of kadaif, highlighting just how popular it is right now.
Have you ever seen a dish at a high-end restaurant where thin, thread-like noodles are used to wrap and deep-fry shrimp or fish?
Those thin noodles are called kadaif (Kadaif).
Source: Jimmy Kataifi
Source: Jimmy Kataifi
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Fix Dessert Chocolatier Instagram
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Korea, a Country Where the "In-Crowd Instinct" to Do What Others Are Doing Is Strong
I believe that the emergence of foods with short popularity cycles has both advantages and disadvantages.
It indicates that there's a low resistance to new things and a high level of curiosity, but the criteria for selection are strict,
To the point that there's a saying that if something becomes popular in Korea, it'll become popular worldwide.
While I'm not a big chocolate fan and haven't tried it yet, I believe I'll have the opportunity to try it sometime.