This is an AI translated post.
Will Blackpink survive the 'seven-year curse'?
- Writing language: Korean
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Base country: South Korea
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- Entertainment
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Summarized by durumis AI
- Girl groups usually face a 'seven-year curse' where they disband within seven years of their debut.
- Blackpink recently left YG Entertainment and plans to pursue both individual and group activities.
- We can expect to see the emergence of various new girl groups.
There is a 7-year jinx for girl groups.
It is a famous jinx in Korea that girl groups cannot last more than 7 years after their debut, regardless of their popularity.
It is often referred to as the '7-year curse'.
Many girl groups, such as Sistar, Wonder Girls, Nine Muses, Miss A, Lovelyz, DIA, Momoland, and Brave Girls, have disbanded after 7 years, leading to this label.
Many girl groups have disbanded after 7 years, leading to this label.
- Debuts in 2014: Mamamoo, Red Velvet, Laboum, Lovelyz
- Debuts in 2015: GFriend, Oh My Girl, TWICE
- Debuts in 2016: Brave Girls, I.O.I, Blackpink, Momoland
- Debuts in 2018: (G)I-DLE, Iz*One
- Debuts in 2019: ITZY
A significant number of girl groups have already ended their activities as a full group, and many believe that the 7-year curse for third-generation girl groups has become a reality.
Industry insiders attribute this largely to the fact that most idol groups sign 7-year contracts with their agencies.
At the end of the contract, they have to decide whether to renew or leave. However, as members gain experience, it becomes more difficult for them to renew their contracts as popular members want to pursue new activities. When a main member leaves, the group often naturally disbands.
The key is whether they can successfully overcome the renewal period, be it 5 years or 9 years.
Additionally, it is difficult for girl groups to maintain long-term activities due to their inability to surpass boy groups in terms of album sales and income.
It is also observed that if they fail to establish a strong global fanbase, the lifespan of girl groups is shortened.
YG Entertainment (Blackpink's 'Shut Down' music video surpasses 600 million views)
In 2023, all four members of Blackpink, a leading K-Pop girl group, decided not to renew their contracts with YG Entertainment.
Now, even though they are under different agencies, they will continue to work together as a group for their group activities, while also pursuing individual activities.
Jisoo will focus on acting, Lisa on overseas activities, and Rosé on music under their individual labels.
They are expected to come together only for the release of new albums and world tour activities.
It is great to see beloved groups continue to thrive for a long time, but it is also important to see the emergence of new and innovative groups that surpass previous generations.
