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ADOR Min Hee-jin, CEO... Storm of 'Blind' Posts from Company Employees

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Summarized by durumis AI

  • After Min Hee-jin's press conference, opinions left on Blind by HYBE and SM employees are drawing attention, revealing a difference in perspective between the public and employees.
  • While the public views Min Hee-jin as a "freedom fighter" exposing organizational issues, employees see her as an "internal whistleblower" and criticize her leadership style, self-centered attitude, distortion of truth, and demands for financial compensation.
  • HYBE employees in particular point out that Min Hee-jin attributes NewJeans' success to her own efforts and lacks explanation for allegations of breach of trust against HYBE and attempts to seize management control.


The public empathized with the identity of K-office workers who had no fault but to work hard, after watching Min Hee-jin's press conference.

However, opinions left by ordinary employees of HYBE, Min Hee-jin's current workplace, and SM Entertainment (SM), her former workplace,

on the office worker community site 'Blind' are receiving renewed attention.

The Difference in Perspective between the Public and Employees

Public : Min Hee-jin = 'Independent fighter' who denounces organizational problems (Positive image of Min Hee-jin)

Employees : Min Hee-jin = 'Whistleblower' (Negative image of Min Hee-jin)


HYBE Employee (A)

“Is plotting a coup d'état in Kakao Talk a private conversation? Do you think it's okay to say it's a private conversation? Are you going to get away with it by joking and talking about it in Kakao Talk?”

“To make a secret story into a document and archive it? That's the most ridiculous thing I've ever heard... Who records their personal conversations and saves them?”

Main Points

Min Hee-jin : Claims that HYBE neglected to promote NewJeans (Claims of discrimination)

HYBE Employees : Claims that the headquarters did not discriminate against NewJeans (Denial of discrimination)


  • NewJeans promotion issue

(B) Putting promotion materials together 3 days before launch, burdening HYBE employees

"They didn't even tell us the group name, the promotion, or when the debut would be, so how can we promote it?"


  • Self-centered attitude

(C) "She's being portrayed as if she's being ostracized by ADOR, and she's being called 'Kong-jwi' (the kind girl) and 'Pat-jwi' (the bad girl), but if you look closely, she was a voluntary outsider."

"She makes it seem like everything she did well was because of her hard work and pretends to be a victim."

(D) "She doesn't let the artists speak, and she's cutting off their connection with HYBE, isn't she?"

(E) "She may have excelled in a particular area, but her empathy or awareness of universal objectivity is lacking."

(G) "She never talks to her team members, staff, etc. Her ego is very serious. It's no wonder she's being treated like a hero."


  • Distortion of truth

(F)"Even looking at the press conference or the statements she's put out so far, there's no acknowledgment or gratitude towards ADOR members, even if it's HYBE."

(E)"The reality is a mix of truth and lies, but she may have sincerely believed that she did nothing wrong. That's why she has authenticity. Some of the public has been captivated by this authenticity."


HYBE Employee: “Who will know that we're rotting inside?”

SM Employee: “I understand. Keep up the good work. We were the same way.”

SM Employees' View of Min Hee-jin - 'She Only Cares about Herself and Ignores Others'

It seems that there were SM employees who felt uncomfortable with Min Hee-jin's leadership style.


  • Authoritarian and dictatorial leadership

(A)"She was someone who couldn't be broken by publicity."
(B)"She only cares about herself and her things, and she's a hypocrite"


  • Self-centered and inconsiderate attitude

(B)"She *ignored* other people's work and affairs without any consideration for their personal circumstances."

Opinions of Employees in the Same Industry - How Can Someone Who Makes 1 Billion Won Be a Slave?

A Kakao Entertainment employee criticized Min Hee-jin for comparing herself to a slave who is paid 3 million won and works hard, saying that she's not weak and not a very righteous person.

They also criticized her for gaslighting. This opinion received the most supportive comments.


The Key to the Conflict Between Min Hee-jin and HYBE is 'Money' 💰


Min Hee-jin claims that she is in conflict with HYBE because she is not being compensated enough.

However, HYBE claims that it has provided Min Hee-jin with a high level of compensation compared to other employees.

They also stated that they provided Min Hee-jin with a put option to purchase ADOR shares, allowing her to earn tens of billions of won in additional profits.


Financial Compensation

In addition to her salary, Min Hee-jin received a 2 billion won incentive last year.

HYBE CEO Park Ji-won received a 1 billion won incentive. HYBE's revenue is more than 8 times that of ADOR.

Based on objective financial indicators, it is difficult to say that Min Hee-jin was financially neglected.


ADOR Share Purchase Put Option

HYBE provided Min Hee-jin with a put option to purchase 18% of ADOR shares at a price 13 times higher than ADOR's annual operating profit.

This means that Min Hee-jin can sell her shares at a price 13 times higher than their actual value.

Based on current standards, it is estimated that Min Hee-jin could receive over 100 billion won from HYBE.

Min Hee-jin said in the press conference that "she could make 100 billion won without doing anything".

However, HYBE claims that the actual amount that Min Hee-jin is demanding is 300-400 billion won.



💬 There were almost no positive opinions about Min Hee-jin on Blind.

Employees criticized Min Hee-jin for attributing the success of NewJeans to her own efforts.

They also pointed out that she has not sufficiently explained the allegations of embezzlement against HYBE and the conspiracy to seize control of the company.

Is it a dispute between a company that doesn't want to give much and an employee who wants to be paid fairly?

Is it a dispute between a greedy employee and a company that is appealing to injustice?

Only time will tell.



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